I've watched UFC for 6 of 7 years now but I won't be subscribing to Murdoch's cash cow like Dana has. Dana doesn't give a toss about MMA, that guy is for the money 110%, thats why Zuffa love him. Have you noticed how much advertising and sponsorship is already in the UFC...tonights clock is sponsored by....the 'Harley Davidson' prep point....tonights replay is brought to you by...etc etc. All of that said, trust me, PPV in the UK for UFC will fail. Very few will pay for a 3am event, it's just not big enough over here yet, I have an enormous circle of friends and I am the only one who even watches UFC, let alone who would pay to watch it at 3am. Even though the last couple of years have seen it's popularity over here grow rapidly I think this could be the biggest mistake Zuffa and Dana have ever made, it could just kill it here. To be honest, TUF has grown weaker by the season so missing that is no big deal to me but all in all the UFC have just got the illegal down-loaders rubbing their hands togethor. I know numerous people who will download any event or episode of TUF and put it on a DVD for the price of the disc (which is pennies), am I gonna pay an extra ?20 a month for Sky Sports just to watch TUF? Am I gonna pay ?15 or whatever to watch a UFC card that might produce 5 or 6 rubbish, boring wrestling matches? Of course I'm not and I bet I'm not in the minority.