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You know who the ultimate fighter is...

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Actually, we don't know...

The only way to know is to have the top contenders duke it out.


That would be the entire point. 


People would be willing to pay money for the kind of superfight that would attract large crowds? That's exciting.


And even if there were no immediate short-term profit to be made, just imagine the kind of hype that would bring over the long haul. Legacy stuff is what makes organizations [more] relevant.


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