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Strikeforce expands global tv efforts


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Shine International has expanded the Strikeforce brand internationally, selling more than 70 hours of Strikeforce's mixed martial arts (MMA) programming in six markets across Europe, Australia, and Latin America. Virgin Media Television's Bravo in the U.K., Turner in Latin America, FX in Portugal, Ukraine's Megasport, Seven Network Australia, and Dahlia TV in Italy have all purchased Strikeforce's library of TV programming.


"Strikeforce is the leader in mixed martial arts content as proven by the huge demand for their programming around the world. They have the world's best fighters, the world's best events and they know how to translate that into fast-paced programming that captures what will soon be the most popular sport in the world," said Chris Grant, President of Shine International.


This includes 30 episodes and 56 hours of fights that have aired on NBC and Showtime, respectively. Internationally distributed content includes upcoming live fights through February 2012 as well as Strikeforce Challengers fights, pitting Strikeforce up-and-comers against each other.


After signing a landmark deal to air live events on Showtime last year, Strikeforce earned the premium network its highest MMA rating ever on August 15, 2009 with "Carano vs. Cyborg."

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